Admissions.fr Headless Architecture SEO / Nuxt.js 2020–2021 · 36 Pixels

Headless Migration
& SEO #1

Migration from a monolithic WordPress architecture to a headless WordPress + Nuxt.js stack, combined with an ambitious editorial SEO strategy that propelled Admissions.fr to the #1 position on Google for "portage salarial" (contractor employment).

Admissions.fr was penalized by a monolithic WordPress architecture unable to handle increasing traffic and modern SEO requirements. Excessively long load times, a rigid technical architecture, and second-page SEO positioning on strategic keywords were compromising the site's visibility and growth.

The mission was to design a deep architectural overhaul: decouple the CMS from the front-end via a headless approach, migrate to a high-performance Nuxt.js stack, and implement an ambitious SEO content strategy co-created with Eskimoz agency. All enriched with a HubSpot integration and a comprehensive marketing automation strategy.

As CTO and Project Director at 36 Pixels, I led the entire project over 12 months with a team of 6 people: architecture choices, development supervision, editorial SEO strategy (80+ pieces of content) and performance tracking through to the #1 ranking.

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Resources Live site Homepage mockup

Admissions.fr headless site 36 Pixels · 2021

Client Admissions.fr

Duration 12 months

Team 6 people

Method Agile / Scrum

My role CTO · Senior Account Director

Scope

Project specifics

Continuously evolving project over 4 years, requiring a technical architecture designed to absorb frequent changes without regression.
Implementation of a CI/CD pipeline to automate deployments and secure production releases.
Continuous performance monitoring at every update, to ensure technical gains are never compromised by new developments.
Design entirely oriented towards lead generation: persistent CTAs throughout the page, dynamically selected based on the content viewed and the prospect's profile.
Integration of Lottie animations on icons, on scroll, on hover and on click, to enhance the user experience without compromising performance.
Migration of more than 600 pages from the previous version of the site, with the implementation of a redirect plan and internal linking correction.

Work done

Completed work

01Project Management

Strategic framing & roadmap

Definition of the product vision and 12-month roadmap. Writing the technical specifications, prioritizing workstreams and aligning with the client's business objectives.

02Architecture

Headless WordPress + Nuxt.js migration

Selection and design of the headless architecture: decoupling the WordPress CMS from the Nuxt.js front-end. Development supervision, API definition and continuous monitoring of technical performance and scalability.

03SEO

Editorial SEO strategy

Co-construction of the content strategy with Eskimoz agency: production of 80+ optimized pieces of content, internal linking structure, position tracking and SEO iterations through to the #1 ranking for "portage salarial".

04CRM & Automation

HubSpot integration & marketing automation

Setting up the HubSpot integration, designing user journeys and a marketing automation and nurturing strategy to convert SEO traffic into qualified leads.

05UX

User journeys & experience

Creation of user journeys tailored to portage salarial targets. Briefing and coordination with design teams to ensure a smooth experience aligned with conversion objectives.

06Supervision

Project management & performance tracking

Running steering committee meetings, tracking SEO and technical KPIs, coordinating the 6-person team. R&D of a POC and technology and SEO solutions watch.

Impact

Results achieved

#1 Google "portage salarial"

Moved from page 2 to the top position on the main strategic keyword.

96% Google PageSpeed

Performance score achieved on desktop and mobile after the headless migration.

1^st First headless WordPress site in France

A new approach subsequently adopted by companies seeking administrative simplicity and performance.

Headless Migration
& SEO #1

Project in pictures

Project specifics

Completed work

Results achieved

Have a similar project?

Headless Migration& SEO #1

Project in pictures

Project specifics

Completed work

Results achieved

Have a similar project?

Headless Migration
& SEO #1