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Viltier Luxury E-commerce WordPress / Multi-currency 36 Pixels

Luxury E-commerce
& International

Support for the digital creation of a new luxury jewellery brand, from the web visual identity to the launch of a multilingual and multi-currency e-commerce store that reached six-figure revenue in less than 3 years.

Viltier wanted to launch its brand directly internationally, selling its luxury jewellery across multiple markets simultaneously. With no existing digital presence, everything had to be built: web visual identity, technical architecture, user experience and the ability to natively handle multiple currencies and delivery zones.

The mission was to support the brand from A to Z: creating the web visual identity, selecting and adapting WordPress as the technical solution, designing a multilingual and multi-currency e-commerce store, UX optimization for conversion in the luxury segment.

As CTO and Project Director at 36 Pixels, I led the entire project from initial design to launch and continuous optimization: technical architecture, UX/design, development, with a team of 4 people over 6 months.

View completed work Contact me
Resources Live site Homepage mockup
Viltier site preview
Viltier.com – International luxury store 36 Pixels · 2021
Client Viltier
Duration 6 months
Team 4 people
Method Agile / Scrum
My role CTO · Project Director
Visual overview

Project in pictures

Viltier collections page
The collections Click to enlarge
Viltier product category page
Product category Click to enlarge
Viltier search results page
Search results Click to enlarge
Scope

Project specifics

Work done

Completed work

01Project Management
Scoping & brand creation support

Strategic support from the project's genesis: defining the digital positioning, selecting the technical solution (WordPress), building the roadmap and aligning with the brand's international ambitions.

02UX & Design
Web visual identity & branding

With the Art Director, co-creation of the web visual identity adapted to luxury codes. Selection, adaptation and graphic customisation of WordPress templates to reflect the Viltier universe: typography, palette, product layout and premium purchase experience.

03Architecture
Multilingual & multi-currency e-commerce architecture

Design and development of the technical architecture: multilingual store to target multiple markets from launch, native multi-currency management, international delivery zones.

04UX & Design
UX optimisation & luxury conversion journey

Co-design of the user experience adapted to the luxury jewellery segment: product navigation, brand storytelling, reassuring purchase funnel and continuous optimisation of friction points to maximize conversion on a high average basket.

05Supervision
Team management & continuous optimisation

Managing the 4-person team over 12 months, from launch to post-production optimisation. E-commerce KPI tracking, technical arbitrations and product iterations to support growth through to the first six-figure revenue.

Impact

Results achieved

6 figures Revenue reached in under 3 years

A store launched in a competitive market that reached six-figure revenue in less than 3 years of operation.

Multi Currencies & markets from day 1

Launched directly internationally with native multi-currency and multilingual management, without subsequent technical overhauls.

0→1 From brand to live site

Full support from digital identity creation to store launch, including growth strategy.

Contact

Have a similar project?

Luxury e-commerce, digital identity, multilingual WordPress, international strategy… Let's discuss your needs and see how I can help.

Phone+33 6 82 09 41 38
LocationParis, France
LinkedInlinkedin.com/in/gregoirepuget